“…humanity has not only to transform its relations of production, but must also fundamentally transform the entire characters of its mode of production, i.e. the productive forces, the so-called technostructure. It must not see its perspective as bound up with any historically transmitted form of the development of needs and their satisfaction, or of the world of products designed for that purpose. The commodity world that we find around us is not in its present form a necessary condition of human existence. It does not have to look the way it does in order for human beings to develop both intellectually and emotionally as far we would like.”
